Cradlepoint embraces Ericsson: a new chapter in innovation and growth

3rd Oct 2024

As British APCO Corporate Member, Cradlepoint, continues its transition to the Ericsson brand they share with British APCO members just what that means.

Cradlepoint has always taken pride in being the leader in Wireless WAN, helping organizations harness the power of cellular connectivity. Since our acquisition by Ericsson, our leadership has only grown, allowing us to expand our capabilities and serve our customers with even greater innovation and impact. Today, we’re excited to announce that Cradlepoint will begin using the Ericsson brand, a move that reflects our deepening integration with one of the world’s most recognized technology leaders and highlights the breadth of our offerings to the market.

Expanding beyond Wireless WAN: a comprehensive wireless platform

While Wireless WAN remains central to what we do, our portfolio has grown significantly to encompass a wide range of solutions that deliver secure, high-performance wireless connectivity across various use cases. From IoT deployments to edge networking, we now offer a comprehensive wireless platform that addresses the evolving needs of enterprises as they adopt cellular technology.

Key components of this expanded portfolio include:

• Neutral host solutions: As businesses look to improve indoor cellular coverage, our neutral host solutions allow enterprises to optimize indoor environments for enhanced cellular performance, ensuring better connectivity for all users, regardless of their network carrier.
• Private 5G networks: Our private 5G solutions bring the speed, performance, and security of 5G into localized, enterprise-owned networks. These networks offer the power of 5G for applications requiring high bandwidth, low latency, and enhanced security, creating new possibilities for industries such as manufacturing, entertainment, logistics, and healthcare.
• Wireless WAN for fixed locations, IoT, and vehicles: We continue to lead in Wireless WAN solutions, providing highly reliable and secure connectivity for fixed locations, IoT devices, and vehicle-based networks. Whether deployed in retail stores, remote offices, or fleets of vehicles, our solutions ensure that businesses remain connected in the most demanding environments.
• Cellular-optimized zero trust, SASE, and SD-WAN solutions: As businesses move more of their operations to the cloud, maintaining security and performance is critical. Our zero trust security, SASE, and SD-WAN solutions are optimized for cellular environments, ensuring high application reliability, network quality, and robust security for organizations, no matter where their employees or devices are located.

Bringing Ericsson’s industry-leading products to the enterprise

A particularly exciting part of this transition is the expanded availability of Ericsson’s cutting-edge technologies. Historically available exclusively to telecom service providers, these products are now being offered to enterprise customers. This expansion brings carrier-grade solutions into the hands of enterprises, helping businesses achieve next-level connectivity, security, and scalability. By leveraging Ericsson’s advanced wireless technology, enterprises can now access solutions that were once reserved for the largest telecom operators, enabling new levels of digital transformation.

What this means for our customers and partners

As we transition to the Ericsson brand, we want to reassure our customers and partners that the Cradlepoint name will continue to be used to identify our industry-leading Wireless WAN routers and adapters — products that we know you have come to trust and rely on. Additionally, we will continue to use NetCloud to identify our cloud software solutions, including NetCloud Manager, which provides simple, yet powerful cloud management and configuration for our wireless platforms. In fact, NetCloud Manager is continuing to expand to support the growing portfolio of solutions, offering enterprises an even more intuitive and comprehensive cloud management experience across all of their enterprise cellular deployments.

We are excited to embrace the Ericsson brand, and confident that this move gives our customers the best of both worlds: the familiarity and reliability of the Cradlepoint products they depend on, paired with the world-class innovation and capabilities that Ericsson brings.

A new era for enterprise cellular solutions

As we take this next step, we are thrilled to continue evolving alongside Ericsson, a company that has long been the platform of choice for cellular infrastructure worldwide. Now, with our expanded portfolio of wireless solutions, Ericsson will become the platform of choice for enterprise cellular solutions, delivering unmatched performance, security, and reliability for organizations of all sizes. We’re excited about what the future holds and look forward to empowering our customers as they leverage the full potential of wireless technology, transforming how they connect, innovate, and grow.